Trust is Necessary for Insurance Customer Experience

Trust is Necessary for Insurance Customer Experience

The best technologies and processes have limited value if the digital or verbal conversation isn’t based on trust.

Innovative technologies, user friendly interfaces, mobile apps, 24/7 customer service – while insurers are focused on modernization, legacy transformation, and leveraging the internet in their efforts to provide the ideal experience, have they forgotten that an insurance transaction is really based on a customer trusting that their insurer will be there when they need them?

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